New Jersey needs a television station to call its own. Programmed by New Jerseyans, for New Jerseyans. TVJersey has no broadcast towers, no satellites. It doesn’t even have a studio. But it has you. And what you produce, we’ll promote.
Admirable words, but a quick glance at the site's offerings seem to indicate a distinct North Jersey bias. As the chief architects behind TVJersey are all affiliated with The Star-Ledger in Newark this is perhaps to be expected, but I sure hope that as the site grows they'll venture south of the AC Expressway every once in a blue moon. SoJo needs some love, too!
Nevertheless, reading about this venture I can't help but think about the tagline used by New Jersey 101.5, a home-grown radio station that started up a few years back using the same innovative marketing strategy to bill itself as an alternative to the two metro media markets to the north and west of the Garden State:
"Not New York. Not Philadelphia. Proud to be New Jersey!"
Nonetheless, I wish these guys luck. We Jersey folk -- both North and South -- need all of the good PR we can get!